The History of Baja Fresh: From Humble Beginnings to Global Expansion

In 1990, Jim and Linda Magglos took a bold step by taking out a third mortgage on their home to open the first Baja Fresh restaurant in Newbury Park, California. This small venture would eventually grow into a global fast-casual chain with locations across the United States and internationally. But before we explore the journey of Baja Fresh, let's take a look at some key milestones that shaped the company's growth.

In 1995, franchising began, and by 1997, the chain had expanded to 31 outlets. This was followed by rapid expansion in the late 1990s, with the Magglos working alongside Greg Dollarhyde and Pete Siracusa to recapitalize the parent company, acquire venture capital, and buy shares from outside holders. By 2002, Wendy's International purchased Baja Fresh for $275 million, marking a significant turning point in the company's history.

Under new leadership, including CEO Dollarhyde, Chairman Siracusa, and President Magglos, Baja Fresh continued to grow, expanding to 249 locations by 2006. However, as a wholly-owned subsidiary of Wendy's, same-store sales began to decline consistently. In 2006, BF Acquisition Holdings purchased the roughly 300-location chain for $31 million.

The new owners took steps to revitalize the brand, with CEO David Kim later appearing on Season 2 episode 20 of Undercover Boss. Today, Baja Fresh continues to operate as a private company, with locations across the United States and internationally.

So what can you expect when visiting a Baja Fresh location? The menu features a range of fresh, high-quality ingredients, including burritos, salads, and tacos made with grilled chicken, steak, and seafood. From classic options like the Baja Fresh Original to more adventurous choices like the Chipotle Chicken, there's something for every taste bud.

Whether you're in Monrovia or exploring other parts of the world, Baja Fresh is a popular destination for those seeking fresh, flavorful food that's made with care. With its rich history and commitment to quality ingredients, it's no wonder why this chain has become a beloved favorite among fast-casual enthusiasts.

I hope you find this article helpful! Let me know if you have any further requests or changes.

Baja fresh monrovia menu